What We Do
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Generate Demand
If a sales representative does not understand a products differentiating factors they will not be effective promoting that product. We make sure to understand those differentiating features of our principals' products. We work closely with our local distributor sales people educating them in those differentiating factors while visiting customers.
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Increase Supply Chain Velocity
Market delivery requirements are now shorter then most manufacturers lead-times. It is important to be able to forecast a customers needs and have product in the pipeline or on the shelf. We work with our principals and distribution partners to identify inventory requirements to meet our customers needs.
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Differentiate Products
We strive to represent only companies that offer niche, differentiated products and services that provide value to our customers
Who We Are
John Studebaker
Founder
John Studebaker has spent the last 17 years in the electronics component and wireless systems business based in the Dallas Fort Worth Area. Most recently John was the VP of Sales & Marketing for North America at HUBER+SUHNER, one of the worlds largest RF and optical diversified products companies. John covers accounts west of I-35 in North Texas as well as Austin, Houston, and Louisiana.
John Kadingo
Field Sales Engineer
John's technical background includes over 31 years of experience in the RF and Microwave industry. After starting off as an RF Test and Design engineer, he later moved into technical sales where he has spent the last 18 years as a Field Sales Engineer. John will be supporting customers In North Texas East of the Dallas North Tollway as well as those in Oklahoma and Arkansas.